Saving Cindy: 'If it weren't for the Guess model scouts, many a stunning model would have never reached the limelight... It's a dirty job but somebody's gotta do it...' This viral, a mini feature film that is loosely based on the Cinderella tale, promotes the Guess global model search.

Cindy, is a budding aspiring model, at the mercy of her evil stepmother. We see her scrubbing the floors of a huge luxurious mansion on all fours. At one stage, she furtively takes out her mobile phone and types in a text message, it reads: "[recipients name] please save me! Cindy." Note that the recipients mobile phone number has been given by the sender of the viral, so that when the recipient sees his name, he simultaneously receives a text message from Cindy.

The commercial ends prompting the viewer to join the Guess global model search.