Juergen is the directing and photography part of f-eleven, a creative duo, based in Vienna, Austria and formed by Christine Hasslacher and Juergen Hammerschmid. They have known each other for several years, working together as art director and director/photographer for some advertising agencies creating successful campaigns for fashion and lifestyle brands.

After starting up with their own agency, they decided to jump into the world of shortfilm and photography, specialised on people, fashion, and advertising.

Their interest in discovering new ways inside the world of the image has allowed them to start an interesting way of working with fashion movies and people photography, and also on commercials and short films.