Iris Rombouts has 20 years of experience in the world of publishing. During tthat time, she has put her stamp on the Flemish media landscape as a designer of upscale magazines.

Over the past nine years, she has created concepts and projects for her company Image Boulevard, specialising in art direction, photography and graphic design for art, fashion and lifestyle campaigns. In 2014 she created digital platform Les Petits Belges - an influencer magazine about art, fashion, architecture and lifestyle.