california issue 927

Jun 2023

Joe Carlson Studio

Los Angeles - photographers

Joe Carlson, a Los Angeles-based automotive photographer and director, has established himself as a renowned artist in his industry. With a career spanning over two decades, he has consistently delivered exceptional content for some of the world's leading car brands, including Honda, Infiniti, Nissan, Subaru, VW, Mercedes Benz, Lincoln, Ford, and Chevrolet.

One of Joe's standout qualities is his mastery of studio lighting, which, combined with the relaxed and efficient environment he has created at Studio C2, attracts numerous clients. Designed and built by Joe himself, Studio C2 is fully equipped to handle any still or motion project. It features cutting-edge amenities such as a flush mount, computer-controlled turntable, and a 10' x 40' LED lightbox. This state-of-the-art facility enables the production of still, motion, CGI, and retouching projects. Throughout this year, our team has been occupied with various projects for Infiniti, Toyota, VW, and Subaru.

Beyond his work in the studio, Joe's passion for photography extends to his love for travel. He frequently embarks on journeys to capture captivating backplates and landscapes for both automotive and personal ventures.