CANADA ISSUE 890 Jul 2022

James Alfred Photography Vancouver photographers

"Beginning as a multi-disciplinary artist, I have now been working as a commercial photographer across British Columbia since 2006. I love working with passionate designers and artists, and want to help them present their best work with my best visual craftsmanship, using all the tools at my disposal to craft the most complimentary and truthfully representative imagery.

In my architectural work, my style is focused on achieving a natural, ambient light look, which I love for its truthfulness, but I also appreciate being able to push things in creative directions when I can. In my personal work I am drawn to photograph beautiful designs and compositions wherever they are found, especially in nature. I care deeply for the environment, and would love to highlight sustainable design- with a special interest in reclaimed and repurposed materials.

As something of a recent pivot, I was able to satisfy my desire to do more conceptual and expressive work by doing some creative portrait sessions for music artist The Arctic, which is something I am keen to do more of!"

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