canada issue 926

Jun 2023

Hugo B. Lefort

Montreal - photographers

"I am a photographer based in Montreal, specialising in advertising photography and portraiture.

I mainly work with cultural companies like Just for Laughs and various television production companies. I also works with advertising agencies with whom I have done campaigns for the Quebec Government, Volkswagen and McDonald's, among others.

A good image, for me, is the encounter between people — with all their stories and their humanity — and light. I always try to have, as a subtext, the vulnerability of people in my images. I don't like fixed situations.

The main challenge is to harmonise all those things to leave room for the story I want to tell with the photo; whether through a simple portrait or a complex staging, the story, for me, is always the most important. And it is created by adding the experience, talent and passion of each person in the team."