germany issue 107
Mar 2008
[zerone] /cgi
Hamburg - Post Production, CGI & AI
German agency Grabarz und Partner used New York as the location for its catalogue shots for the new SUV from Volkswagen, the Tiguan. However, the car was still top-secret during production, so cgi technology was used to produce all the location shots.
[zerone] cgi used its office in New York to start the postproduction while shooting, saving time and money for the customer. Emir Haveric did the location and HDRI shooting, and supervised the 3D and 2D postproduction.
[zerone] cgi was also involved with the Tiguan 'Bergbahn' billboard, together with photographer Martijn Oort. The idea was to present the car off-road in the mountains, and again this was achieved using cgi.