There were three stages to the presentation of BMW's new Bi-Turbo engine:

To begin with, the MAD Agency produced a 3D laboratory environment.

Secondly, the newest BMW model was virtually created and placed inside the 3D lab. The images produced went on to form the print media campaign.

Finally, the team at Vinx - together with the Ogilvy agency - produced a special edition campaign for the Internet, allowing audiences to view the Bi-Turbo engine in the best possible light.