Jo Francis began conceiving his own unique world of creativity at an early age, building a children's theatre, writing his own productions, designing costumes and inventing magic tricks that he presented to family and friends.

The theatre was later converted into a dark room, from where he began developing his first pictures, and he has been captivated by the fascination of playing with light ever since.

Jo's pictures convey the pleasure of transformation and fancy dress. His imagery plays with evolving dimensions, breaking loose from familiar perceptions.

At times provocative, at times sensual, he is always alert to the exceptional moments that create a rising tension between dreams and reality.