Alex Mainz shot life-sized pictures for two of the five Sony Ericsson commercials accompanying the new season of successful TV show Germany's Next Top Model. Both full length commercials from the programme's main sponsor were directed by Lino Russel and can be seen on Alex' website.

His website has also had a recent influx of new material, including new campaign photos and previously unseen material, a 'making of' and detailed background information.

Alex is currently seeking both German and worldwide representation.