germany issue 200

Feb 2010

LIGA_01 COMPUTERFILM Hamburg - Munich

Munich - take offline

The revised on-air design of German broadcast station ProSieben is characterised by outstanding ideas and spectacular effects. LIGA_01's latest work for the campaign concerned the IDs of presenter Stefan Goedde and comedian Christoph Maria Herbst, a.k.a. Stromberg. The company helped to transport the visionary yet surreal stories by means of CGI, thus also creating the intended "twinkle in the eye".

In a kind of James Bond persiflage, Stefan Goedde's pen transforms into a robot fly that nestles on his collar and finally morphs into an elegant bow tie. As director of the Starforce campaign, Christoph Maria Herbst inevitably instigates the odd disaster or two.

LIGA_01 has already completed 11 of the Starforce IDs in close collaboration with the client, setting new benchmarks in star- and effect-studded on-air design that includes a real passion for detail. Further IDs are in the works.