germany issue 322
Feb 2012
[zerone] /cgi
Hamburg - Post Production, CGI & AI
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Advertising Agency: Y&R New York , Client: Land Rover
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Client: Land Rover , Advertising Agency: Y&R New York
New York-based agency Y&R asked the CGI experts at [zerone] to work on several shots for LandRover. The project includes full CGI studio shots as well as landscape photography with integrated CGI cars.
Fraport, the operating company for Frankfurt Airport, took advantage of CGI technology to place real duty free offerings using an animated indicator board. The animation set-up was chosen to provide quick listings of the products on HD displays. The creative lead was with Ogilvy Duesseldorf.
The Porsche 911 Convertible web special was introduced by an animation done at [zerone] and supervised by the agency BB&K. Beside the fly around animation to show the exterior design and features of the car, [zerone] also created a 360-degree look-around to show off the interior design.