Jo van den Berg always considers that perfection can be pursued by imbuing ordinary objects with high levels of sensitivity in order to capture them from exceptionally new perspectives.

For over 20 years, Jo has been working out of his own studio as a commercial photographer for agencies and magazines, specialising in still life, beauty and cosmetics for an international clientèle.

His work has been attributed with many international awards, but aside from the honours this easy-going photographer radiates confidence. "Instead of sticking his nose up in the air, he rather carries it ahead and takes new pictures!"

Clients include Guerlain Paris, Jean Paul Gaultier, Bulgari, Chanel, Beiersdorf International, Schwarzkopf, Steinway & Sons, Montblanc, Colt Telecom, WWF Germany, Stern, Der Spiegel and Geo.