germany issue 74
May 2007
Jo Francis
Hamburg - photographers
Jo Francis rocks Pyrate Style
International stars the likes of Will Smith, Janet Jackson, Lionel Ritchie and Tokio Hotel lead singer, Bill Kaulitz, just love Pyrate Style's cool, leather garments, with the inimitable and distinctive skull-over-open-scissor insignia. The exciting, new collection represents a perfect cut for strong women, and is highlighted by the used look effect produced by a silver glow treatment on black leather, as well as elaborate details such as sterling silver zippers and buttons branded with the skull insignia.
For his photographic interpretation, Jo Francis focused on the heroic component, transforming the wearer into a supernatural icon. Devotion and strength blend as one: an Alpha angel dominating strong men. The wings symbolize the freedom provided by the material, as it hugs the body like a second skin. The photographic presentation gives visual form to Pyrate Style's philosophy: leather that breathes luxury, eroticism and passion.