Appurva Shah of Blu Studios is a passionate photographer who has worked on catalogues, lookbooks, campaigns, editorials and covers for labels and brands such as Cotton World, Max Retails, Raymond’s, Diesel, Reliance Brands and more. Appurva is also currently the official photographer of Elite Model Look Paris for India.

Most recently, he has worked as a creative producer on projects like Tata Cliq and Bangalore Fashion Week, Maude Vivante, A la mode and more.

Appurva easily adapts to any style of photography, from street style and outdoor fashion shoots to studio environments. He loves a challenge and enjoys the excitement of handling complex shoots against the clock.

Another aspect is his love of making documentaries and fashion films with a very candid style. He has a fully equipped studio based in lower Mumbai with an equipped editing team for a perfect finished product.