italy issue 793

Mar 2020

Isabella Vacchi

Milan - photographers

"While working for various internationally known brands, such as Intimissimi, 7 For All Mankind or Acqua di Parma, I learnt to deal with some very different type of products and the challenge of always finding a way to creatively photograph them never ceases to excite me.

I enjoy taking care of a project from its very start: the concept, ideas and mood are based on a thorough and methodical research which happens everyday. I craft my own sets, trying to transform everyday objects into something more. I also take care of the post-production because it’s vital for me to give that final touch that is my vision.

My fondness for colour and composition is the base of my aesthetic, but I also clearly visualise the brands’ guidelines and then combine them together. My latest collaboration with Luisa Bertoldo represents this ideal mixture, that places my work between commercial and artistic."