latin america & caribbean issue 762
Jul 2019
Victor Fraile
Mexico City - photographers
Victor Fraile is a commercial and editorial photographer specialising in sports, lifestyle and fashion who creates dynamic imagery that gets brand ideas and products noticed, seen and sold.
Originally from Spain but based between Mexico City and Hong Kong, Victor began his career shooting assignments across the globe for high-profile surfing magazines, while completing his Marketing Communications degree.
He is well known for his ability to work with world-leading athletes and he has spent the last 20 years working in over 40 countries for brands such as Red Bull, Nike, Neil Pryde, Li-Ning, Prada, Calvin Klein, Burberry, Triangl, Infiniti Motors, HSBC, UBS, and magazines such as Sports Illustrated, ESPN, Quo and Men's Health magazine, among others.
Victor works closely with brands and advertising agencies on campaigns and rebranding efforts to develop attention-grabbing ideas, execute them into photography and turn them into commercial-grade content that maximises clients' ROI.