Alexander Koch began working in photography at the age of 15, and was assistant to Will McBride, Clive Davis, Josef Moran and Dilip Meta, among others. Since opening his first studio in 1983, he has worked in advertising, architecture, fashion, industrial photography and reportage, as well as for Reuters and Magnum.

In 1994 he moved to Portugal, first to Porto and then four years later to Lisbon where he set up a high-powered studio and led a production, art direction and postproduction team. His CV includes illustrious names such as Absolut Vodka, Mercedes, Levis, and Hugo Boss, along with various solo and collective exhibitions in England, Germany, Israel and Portugal.

In recent months he has focused on fashion and editorial work, seeking to show new forms of light and capture in the advertising sector. Some of his most recent clients include the magazines Zoot, N-Style, V-Magazine, Vogue and UP (TAP), as well as agents such as McCann, BBDO and Young & Rubicam. At the start of 2008 he created Megabox, an agency to represent athletes for cinema and advertising work, and an official partner of the Olympic Committee.