Nick Howe shoots both drinks and lifestyle photography with a special focus on where those two worlds overlap. His approach to this area, which mixes a sense of authenticity with a feel for a wider story unfolding, has kept him busy with a set of clients including Bacardi, Thomson Holidays, The Macallan, Ford, Jack Daniels, Lipton Ice Tea, Adidas, GLH, Unilever and Martini.

In 2016, Nick was featured in the '200 Best Ad Photographers Worldwide 2016/17’.