london issue 672
Nov 2017
Lorentz Gullachsen
London - photographers
Lorentz Gullachsen has enjoyed a very busy year. Advertising clients included Marsh & Parsons for their multi-award winning brand campaign: Portraits as metaphors for types of property. The poster campaign has been seen across the London Underground and two images from the campaign gained success at the AoP awards, including the prestigious Advertising Photography 'Best in Category' single image.
Real people photography has included farmers in Ireland and Norfolk for pharmaceutical client Merial. Reportage style portraits for Asthma UK and formal portraits of many celebrities including Andrew Marr, Sir Roy Strong, Terry Waite, the Rev Richard Coles, and celebrity chefs Tom Kerridge, Yotam Ottolenghi and Nadia Hussian.
“I love to photograph chefs - they are hard workers and I respect the graft that they have to do at whatever level they are at. Cooking is like portrait photography, lots of preparation and then a very quick final dash to produce a work of art.”