LONDON ISSUE 711 Sep 2018

Internationally published music and portrait photographer, Yoshitaka Kono, was born and raised in Japan and is now based in London.

Working closely with PR agencies and music labels, he helps artists and brands images that have been used across a number of magazines as well as the international press. Yoshi also regularly contributes fashion editorials and celebrity portraits to a range of publications.

His photography seeks out and captures a perfect combination of vibrancy and authenticity. Yoshi's main goal is to capture his subjects' personality and to let things unfold naturally in front of his camera.