london issue 741

Feb 2019

Direct Digital

London - Photo & Film Equipment Rentals

A leading rental company dealing in cameras and lighting for photography and video, Direct Digital had the opportunity to connect with Matt Easton, a photographer based in New York and his native London -  he specialises in editorial, fashion, and beauty. On why he uses Direct Digital when in the UK, Matt says that, “putting relationships aside, Direct are highly professional with a great knowledge of all equipment used…[and understand] the industry inside and out.”

Matt’s experience assisting masters such as Annie Leibovitz and Mert & Marcus has allowed him to discover his own signature look. He finds muses in the everyday, “a lot of [his] inspiration comes from movies,” inspirations which inform Matt’s signature sultry style balanced with “a raw and emotional innocence.”

To read more, visit the blog and get in touch with the dedicated staff for a quote.