"It has always been all about the Moments for me. When I was little, I was gypsying around the world with my parents. When I was a little less little, I was a successful actor in Hollywood. It was all very exotic. My little sister, Soleil Moon Frye, joined me in front of the lens and she quickly became the darling of the 80s.

I eventually left acting to study literature and returned to Hollywood with an eye for storytelling. My sister and I directed a movie together. I gave in completely to the power of image making. I called on our milieu of famous friends to begin my portfolio and wove them into my varied projects. The celebrity work expanded into the music industry and eventually into advertising.

I've shot album covers for Lady Gaga, Black Eyed Peas, LMFAO, AKON, and Rihanna. I've been all over the country recently shooting for Mark Mothersbaugh, Lee Jeans, HTC, Jim Beam, Rolling Stone Magazine and Beats by Dre.

The composite picture I’m always taking is a life rich in images and films and memories. The Moments. I shoot the big and small, luminaries and lovelies all; I am always shooting, and it's never more complicated than the Moments."