Online fashion magazine Iconique.com and creative agency and think tank Societás launch the 'Iconique Societás Excellence in Fashion Photography Awards' to bring the international spotlight onto the best contemporary fashion photographers.

Both up-and-coming and established professional fashion photographers from every generation and country are invited to submit an original fashion editorial, which encapsulates the theme 'Fête des Fleurs' (Party of Flowers).

The judging panel includes winning art director Marc Atlan, hat couturier Louis Mariette, fashion designer Arkadius, McCann's Head of Global Brand Innovation, Justin Champney, Iconique founder Joost van Gorsel and Co-founder of the awards, Melissa Sterry, CEO of Societás.