Since 2007, BLa magazine has been on sale in its monthly format across Uruguay. Observing global developments from the banks of the River Plate, BLa is the first mainstream magazine to present contemporary themes from a Montevideano viewpoint.

BLa focuses on what is new in the arts and culture, looking at how it is consumed by a Uruguayan identity. Design, fashion, urbanism, technology, advertising, literature, cinema, gastronomy, business, sculpture, music and ecology are some of the regular topics, developed into extended interviews, articles, columns and news features.

An attractive, clean design combined with high quality editorial selection gives BLa a unique position in the market. BLa online is updated daily, using the audiovisual resources of the Web to extend the magazine's outlook to new formats and wider audiences.