Some two decades ago, a group of advertising professionals dreamed of a place free from pretension, competitiveness and pride, where they could come together and share their experiences. 20 years later, people who love advertising continue to meet up at Desachate.

During four days of events, more than 300 Uruguayan agency members participated in conferences, exhibitions and creativity contests, sharing ideas face to face with the figures changing the advertising world.

As in previous years, the festival presented a high caliber international jury to award the best Uruguayan ads and campaigns, including Paulo Savino (former CCO of McCann Portugal), Fernando Sosa (La Comunidad Argentina), Miguel Olivares (La Despensa España) and Jader Rossetto (Garage Interactive Marketing Brazil).

This year, for the first time in it's history, the closing ceremony took place in the beautiful Solis Theatre. Check the website for more information.