new york issue 182
Oct 2009
Zerone Inc.
New York - Post Production, CGI & AI
Emir Haveric and Jung von Matt Berlin teamed up with [zerone] to create the launch campaign for the new Mercedes S-Class. Emir shot the cars in-studio on seamless white, while [zerone] created the sets using solely 3D techniques. Cars and backgrounds were later combined in 2D.
The same approach was repeated for the new Audi Q7 campaign with Emir and agency Draft FCB. In this instance, additional car details had to be generated digitally and were later added to the photographic footage of the car in post.
For the Citroen C3 Picasso campaign Markus Wendler and [zerone] created seven individual car renderings to serve as a kit for the creatives at Euro RSCG to customise a series of individual ads.
The company is pleased to announce the opening in August of its new Duesseldorf branch. This is the third location added to the [Zerone] network offering the same quality services as the renowned Hamburg and New York studios.