Lyubomir Sergeev, or Lubo for short, is a creator of the highest calibre: an award-winning digital artist, photographer, and impeccable visual storyteller, boasting a hauntingly beautiful, timeless, and seductive aesthetic. With 20 years of experience in advertising and high-end retouching, his conceptual genius and lust for creation truly make him a force to be reckoned with.

His work is exquisite, possessing an innate attention to detail where every nuance is accounted for, no drop of water or pop of colour left behind, leaving viewers in a constant state of awe. Lubo’s perfectionist planning is a talent in itself; a process that allows him to be involved at all levels of production - casting, location scouting, and art direction - making him a sought-after addition to any project.

Clients include HTC, Phillips, Gillette, Audi, Mercedes, Belvedere, Rotana and Eduardo Miroglio, amongst others.

Most recent updates to his awards list are One Eyeland Photographer of the Year and Trierenberg Super Circuit Grand Prix.