John-Francis, an Irish citizen, originally worked in Paris before moving to New York City where he specalises in documentary-based lifestyle imagery. More specifically, his focus is an aspect of photography that involves storytelling and recording working lives through environmental images. Most of this work is commissioned through editorial or advertising assignments; the balance is partnering directly with global brands.

While the majority of the assignment work is now US based, John-Francis works regularly in Europe for UK and mainland European creatives.