new york issue 633
Feb 2017
Cade Martin
New York - photographers
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Campaign: Star Wars for Deutsch LA, Target , Title: Two Sides to Every Story
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Campaign: Star Wars for Deutsch LA, Target , Title: Imperial Helmet
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Campaign: Star Wars for Deutsch LA, Target , Title: Just in Time
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Campaign: Star Wars for Deutsch LA, Target , Title: Start Your Hyperdrives
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Campaign: Star Wars for Deutsch LA, Target , Title: The Chase
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Campaign: Star Wars for Deutsch LA, Target , Title: Tinkering
As a photographer with a deep appreciation for movies who harbors an inner (and probably an outer) nerd, Star Wars for Deutsch LA and Target was a perfect project for Cade Martin. Growing up in an artistic community and in many a movie theater seat fostered a life-long appreciation for characters. These toys were no different. Bringing them to life for Cade meant creating environments for them that would reflect those cinematic influences; everything captured all in camera and with a strong lighting POV.
Luckily, everyone was on board with this approach, from the creatives at Deutsch to the clients at Target. Ultimately a dream job with a dream team. You can read more about it on his Tumblr.