new zealand issue 239
Oct 2010
Julie-Maree Southen
Auckland - photographers
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Client: Meadow Fresh , Agency: Publicis Mojo , Art Direction: Mikhail Gherman & James Wendelborn , Campaign: Caramelised Pear ... see more
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Client: Healtheries , Agency: Shine , Art Direction: Len Cheeseman & Katie Lockhart , Campaign: Green Tea with Zesty Lemon ... see more
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Client: Prime TV , Agency: DraftFCB , Art Direction: Kelly Lovelock , Campaign: Man vs Wild with Bear Grylls ... see more
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Client: Campbells , Agency: Y&R , Art Direction: Cory Bellringer & Matt Sellars , Campaign: 100% Natural Chicken Stock ... see more
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Client: New World , Agency: .99 , Art Direction: Janelle Olsen , Campaign: Bringing you a world of difference ... see more
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Client: Trelise Cooper , Agency: Coats Design , Art Direction: Rob Coats
Julie-Maree Southen is one of New Zealand's leading still life and product photographers. Her creative thinking and ability to bring an image to life has led to numerous awards for her photography. She has the natural ability to take an advertising concept and through creative collaboration produce a truly inspirational image.
Julie is based in New Zealand, shooting international and nationally based campaigns for design and advertising agencies worldwide. The trademark signature to her images is a strong graphic influence in her compositions, as well as a sharp eye for detail that takes the mundane, everyday object and injects life and beauty to transform it into a work of advertising art. She believes in the traditional methods of capturing an image, with all lighting and effects captured in-camera as one image wherever possible. She is also very familiar with digital composite work.
Clients have included Air New Zealand, Campbell's, Kellogg’s, Les Mills, National Bank, Prime TV, Tourism Australia and Vodafone.
Julie-Maree is represented by IDC Worldwide Ltd.