"How do you create a visual identity for a building and show it to the public? This is one of the key questions Mika Huisman, owner of Decopic Ltd, award winning architectural photographer and media creative, is working on on daily basis.

Creating a visual media package (photographs, video and 360° videos/ photographs) is a great way to start. As you’re getting it from one place it is easier to keep the material constant, message clear and under control. You don’t want to lose the common thread in identity forming."