nordic europe issue 761

Jul 2019

Fotonokka

Helsinki - Artists Management

Elvi Rista for Sanoma Magazines.

"What would the dream client for a food photographer be like? I'd say something like Helsingin Sanomat. I've shot food for the biggest newspaper in Finland since 2011. I get to work with top-notch food editors and chefs, and the most wonderful thing in this collaboration is a mutual trust. The client trusts my vision - and when it comes to the visual side of the photos, they let me be as playful or serious, soulful or crazy as I feel is necessary to draw the attention and raise the interest in the readers. And lame is not what I think food photos should be!"