With a background in photojournalism, James Braund’s particular strengths are making extraordinary images through connections with people. He’s worked with a diversity of subjects from all walks of life. In doing so, he’s developed adaptability and creativity under pressure, as well as the ability to quickly connect with subjects.

His exploration of psychology, philosophy and the human condition have given him a deep empathy, understanding and sensitivity with people. He naturally brings these qualities to his work. “Having the technical craft of photography is one thing, but that means nothing if you can’t connect with people, read a mood, be respectful and compassionate," he says. He describes his work as a relaxed collaboration; keenly aware that photography is a surface-based art, he seeks those fleeting moments of authenticity between self-consciousness and artifice.

Today, his sensitivity, flexibility and easy-going yet professional approach mean he is sought after by clients in the advertising, design, editorial, and cultural sectors.