oceania issue 960
Jun 2024
Tom Franks
Sydney - People & Lifestyle Photographers & Directors
-
The Second
-
Stein Lager
-
RYOBI
-
Australian Furniture Association
-
Worksafe
Most image makers see a subject through a lens. Tom sees people—real, unconventional, flawed, brilliant, unforgettable human beings.
He connects with them not just as people but as characters, blending his small-town Yorkshire charm with world-class technical wizardry to create portraits that resonate with the audience.
Whether capturing stills or directing motion, Tom uses this personal connection to gain trust, build friendships, and craft memorable visual narratives.
In a world suddenly immersed in AI, creating authentic still and motion work that connects with an audience on more than a surface level has never been more important. Much of his advertising work demands a high degree of technical understanding and problem-solving, yet he always strives to keep the imagery grounded in realism.
Honestly, though, he's just thrilled to make a living by telling stories through photography and film while collaborating with a wide variety of smart and creative people across multiple industries.