PARIS ISSUE 180 Oct 2009

Lydie Geoffroy is the chairman of Visionairs in Art, a global media and photographers' agency with a commitment to the arts. Paris is renowned as a leading beauty and fashion destination and provides a rich and profound setting for the introduction of talented artists.

Visionairs in Art is motivated by offering challenging and edgy work that provokes reflection in the viewer. Representing a range of different talents, the agency promotes a new generation of young artists through publications, exhibitions and awards alongside editorial and advertising work for leading worldwide clients.

The opening of the Visionairs gallery reinforces a desire to further promote the artistic side of photography to its amateur collectors.

"Because fashion is an art... and that art is fashionable."