Petra Mechurova is a L'Oréal Professional Ambassador and creative director of Haute Coiffure Francaise in the Czech Republic. She was the first woman to win an AIPP Grand Trophy, awarded by the International Professional Hairdressing Press Association.

Petra has run her Prague-based salon since 2001, building a team of experienced and artistic hairdressers. Together they introduce creative collections twice a year, pushing the boundaries of hairdressing and interpreting contemporary fashion with their originality and innovation.