PRAGUE ISSUE 312 Nov 2011
Young & Rubicam Praha Prague creativity
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Client: Coleman - Crocodile
Product: Aqua’Walk™ X15 Hydration Pack
Creative Direction: Jaime Mandelbaum
Art Direction: Thiago Jacon
Copywriter: Barry Conor
Head of Art: Marco Antonio do Nascimento
Photographer: Stock
Retouching: Furia
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Client: Coleman - Indian
Product: Aqua’Walk™ X15 Hydration Pack
Creative Direction: Jaime Mandelbaum
Art Direction: Thiago Jacon
Copywriter: Barry Conor
Head of Art: Marco Antonio do Nascimento
Photographer: Stock
Retouching: Furia
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Client: Coleman - Lion
Product: Aqua’Walk™ X15 Hydration Pack
Creative Direction: Jaime Mandelbaum
Art Direction: Thiago Jacon
Copywriter: Barry Conor
Head of Art: Marco Antonio do Nascimento
Photographer: Stock
Retouching: Furia
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Client: Museum of Communism - Escaping thru Fence
Creative Direction: Jaime Mandelbaum
Head of Art: Marco Antonio do Nascimento
Art Direction: Thiago Jacon
Copywriter: Conor Barry
Photographer: Miro Minarovich
Production: GPS
Producer: Tomas Tomasek
Retouching: Asile Paris
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Client: Museum of Communism - Escaping thru River
Creative Direction: Jaime Mandelbaum
Head of Art: Marco Antonio do Nascimento
Art Direction: Thiago Jacon
Copywriter: Conor Barry
Photographer: Miro Minarovich
Production: GPS
Producer: Tomas Tomasek
Retouching: Asile Paris
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Client: Museum of Communism - Escaping thru Wall
Creative Direction: Jaime Mandelbaum
Head of Art: Marco Antonio do Nascimento
Art Direction: Thiago Jacon
Copywriter: Conor Barry
Photographer: Miro Minarovich
Production: GPS
Producer: Tomas Tomasek
Retouching: Asile Paris
Name of ad: Coleman - series of three: Indian; Crocodile; Lion. Client: Coleman. Product: Aqua’Walk™ X15 Hydration Pack.
"The concept is based on the insight that hydration is an essential part of survival, yet many outdoor water sources can cost you your life. The dangerously occupied bodies of water communicate that no matter where you go, the Coleman RTX Hydration Pack is a safe water source that belongs to you alone."
Name of ad: Museum of Communism - series of three: Escaping Through Wall; Escaping Through River; Escaping Through Fence. Client: Museum of Communism.
"Most people who lived under communism never want to see it again. However, many tourists who visit former communist countries find their history intriguing as, due to the isolationism of many communist regimes, they've never seen more than pictures on TV."
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