prague issue 312
Nov 2011
Young & Rubicam Praha
Prague - Creativity, Design
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Client: Coleman - Crocodile , Product: Aqua’Walk™ X15 Hydration Pack , Creative Direction: Jaime Mandelbaum , Art Direction: Thiago Jacon , Copywriter: Barry Conor , Head of Art: Marco Antonio do Nascimento , Photographer: Stock , Retouching: Furia
Client: Coleman - Crocodile , Product: Aqua’Walk™ X15 Hydration Pack , Creative Direction: Jaime Mandelbaum , Art Direction: Thiago Jacon , Copywriter: Barry Conor , Head of Art: Marco Antonio do Nascimento , Photographer: Stock , Retouching: Furia ... see more
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Client: Coleman - Indian , Product: Aqua’Walk™ X15 Hydration Pack , Creative Direction: Jaime Mandelbaum , Art Direction: Thiago Jacon , Copywriter: Barry Conor , Head of Art: Marco Antonio do Nascimento , Photographer: Stock , Retouching: Furia
Client: Coleman - Indian , Product: Aqua’Walk™ X15 Hydration Pack , Creative Direction: Jaime Mandelbaum , Art Direction: Thiago Jacon , Copywriter: Barry Conor , Head of Art: Marco Antonio do Nascimento , Photographer: Stock , Retouching: Furia ... see more
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Client: Coleman - Lion , Product: Aqua’Walk™ X15 Hydration Pack , Creative Direction: Jaime Mandelbaum , Art Direction: Thiago Jacon , Copywriter: Barry Conor , Head of Art: Marco Antonio do Nascimento , Photographer: Stock , Retouching: Furia
Client: Coleman - Lion , Product: Aqua’Walk™ X15 Hydration Pack , Creative Direction: Jaime Mandelbaum , Art Direction: Thiago Jacon , Copywriter: Barry Conor , Head of Art: Marco Antonio do Nascimento , Photographer: Stock , Retouching: Furia ... see more
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Client: Museum of Communism - Escaping thru Fence , Creative Direction: Jaime Mandelbaum , Head of Art: Marco Antonio do Nascimento , Art Direction: Thiago Jacon , Copywriter: Conor Barry , Photographer: Miro Minarovich , Production: GPS , Producer: Tomas Tomasek , Retouching: Asile Paris
Client: Museum of Communism - Escaping thru Fence , Creative Direction: Jaime Mandelbaum , Head of Art: Marco Antonio do Nascimento , Art Direction: Thiago Jacon , Copywriter: Conor Barry , Photographer: Miro Minarovich , Production: GPS , Producer: Tomas Tomasek , Retouching: Asile Paris ... see more
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Client: Museum of Communism - Escaping thru River , Creative Direction: Jaime Mandelbaum , Head of Art: Marco Antonio do Nascimento , Art Direction: Thiago Jacon , Copywriter: Conor Barry , Photographer: Miro Minarovich , Production: GPS , Producer: Tomas Tomasek , Retouching: Asile Paris
Client: Museum of Communism - Escaping thru River , Creative Direction: Jaime Mandelbaum , Head of Art: Marco Antonio do Nascimento , Art Direction: Thiago Jacon , Copywriter: Conor Barry , Photographer: Miro Minarovich , Production: GPS , Producer: Tomas Tomasek , Retouching: Asile Paris ... see more
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Client: Museum of Communism - Escaping thru Wall , Creative Direction: Jaime Mandelbaum , Head of Art: Marco Antonio do Nascimento , Art Direction: Thiago Jacon , Copywriter: Conor Barry , Photographer: Miro Minarovich , Production: GPS , Producer: Tomas Tomasek , Retouching: Asile Paris
Client: Museum of Communism - Escaping thru Wall , Creative Direction: Jaime Mandelbaum , Head of Art: Marco Antonio do Nascimento , Art Direction: Thiago Jacon , Copywriter: Conor Barry , Photographer: Miro Minarovich , Production: GPS , Producer: Tomas Tomasek , Retouching: Asile Paris ... see more
Name of ad: Coleman - series of three: Indian; Crocodile; Lion. Client: Coleman. Product: Aqua’Walk™ X15 Hydration Pack.
"The concept is based on the insight that hydration is an essential part of survival, yet many outdoor water sources can cost you your life. The dangerously occupied bodies of water communicate that no matter where you go, the Coleman RTX Hydration Pack is a safe water source that belongs to you alone."
Name of ad: Museum of Communism - series of three: Escaping Through Wall; Escaping Through River; Escaping Through Fence. Client: Museum of Communism.
"Most people who lived under communism never want to see it again. However, many tourists who visit former communist countries find their history intriguing as, due to the isolationism of many communist regimes, they've never seen more than pictures on TV."