SOUTH AFRICA ISSUE 790 Mar 2020

Alain Proust Cape Town photographers

"My location work is counterbalanced by technical studio photography, like pack shots and liquid in motion photography which are very challenging but satisfying experiments.

Advertising work is intense and very demanding but short-lived especially these days, for social media productions. As a creative person, I’ve had to find a way to express myself on a longer-term and have longer-lasting projects. That is how I found myself an author (photographically) of around 30 publications on different subjects (cookbooks, colonial architecture, Winelands etc..).

I am sometimes asked if I intend to retire and my answer is: retire from what? I am living my passion and it has been a fantastic journey so far. Why end it?"

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