Jo Francis van den Berg is a passionate photographer with many years of international experience in the advertising industry, working for international brands such as Mont Blanc, Steinway, Chanel, Guerlain, La Prairie, Joop and Cartier, to name a few.

After studies at the NARAFI Photo and Film School in Brussels from 1971 to 1973, Jo worked with renowned photographers in London and Amsterdam as well as Reinhart Wolf in Hamburg, before becoming self-employed with his own studio in Hamburg between 1978 and 2018. He now lives in Mallorca.


Two of his most passionate projects include the visualisation of the 'Scent of Light' in 2011 and 'Divine Fragrance', based on Leonardo da Vinci's 'The Last Supper'.

Jo has shot magazine covers for the likes of Stern and GEO as well as culinary reports for Essen & Trinken Magazine. He runs a publishing company focusing on photography, art, design, advertising and lifestyle and has received numerous awards. Part of his artistic work has also been recorded by the Museum for Art and Crafts in Hamburg.

Jo owns a large archive of around 1,500 photos which can be purchased on request.