SPAIN ISSUE 843 Jun 2021

ASICS choose Zapping Produccions to shoot their commercial in Spain.

Zapping Produccions, with offices both in Barcelona and Madrid just finished an international video and photo campaign for the brand ASICS with the objective to reinforce the brand's philosophy of “sound mind, sound body”.

The campaign was based on showing the reality of its three protagonists and for this reason the team of location scouts searched throughout the area of Barcelona and its surroundings, finding points of union with the sea, the mountains and the city of Barcelona.

The experienced directing duo Alex&Jan, who have done similar campaigns for other brands such as RedBull, Audi and Adidas, made the campaign a great success.