spain issue 858

Sep 2021

Tenerife Film Commission

Tenerife - LOCATION SERVICE AND SCOUTS

The vibrant versatility of the landscapes of the island of Tenerife shines in the latest commercials released.

The spectacular and iconic perfume advert 'Imagination' by Louis Vuitton, directed by Simon Schmitt, takes place on the wildest coast of the island with its black lava. This production by Iconoclast and Azul with the production service of Volcano Films had a challenge: to set up a mirror platform on the beach of Las Gaviotas. In addition, it was shot in the traditional way, in 35mm photochemical with the use of 2 ARRI 435 and 1 ARRI 235 cameras.

Meanwhile, the 'Head meets heart' spot for the VolkswagenID.4 GTX electric car with the production service of Sur Film shows the great versatility of the island in a single shot: from the most urban, to the vast dusty desert roads, or pine forests.

These commercials were shot in April; composed with the combination of gorgeous weather, the fine quality of equipment, and the profound experience of the skilled audiovisual professionals of Tenerife.