Juli Balla has been working as a Sydney-based photographer since 1989. Initially working as an artist, she now focuses primarily on advertising, beauty and portraiture.

Her advertising work includes commissions from major companies around the world. She is also represented in London, Paris and Milan.

Editorial clients include: Vogue (Australia, UK, Spain), Grazia and VanityFair (Italy), InStyle, Madison and Marie Claire.

Advertising clients include: Singapore Airlines Worldwide, Mercedez-Benz, Volkswagen, Honda, Canon, De Beers, Nokia, Sony, Visa, Mastercard, Myers, David Jones, J Farren Price, Goldmark, Angus and Coote, Simona, Sussans, Kolotex, Kayser, Formfit, Berlie, Holeproof, Sunglass Hut, Peter Alexander, George Gross, Harry Who, Oz Design, Sandler, St George, Perri Cutten, Blue Illusions, Sunbeam, Sunseeker, Westfield, Olga Berg, Ken Done, Pierre Fontaine, David Lawerence, Sportcraft, Palmolive, Colgate, Wrigley's, Revlon, Johnson & Johnson, Neutragena, Oil of Olay, Nivea, No. 7, Boots, Sunsilk, Clairol, Schwarzkopf, Biopoint, Dove, Lux and Vidal Sassoon.