Matthew Joseph is a visual storyteller who uses photography to help connect global brands with their audience. A keen eye for detail and an understanding of human interaction and emotion accompanies his years of skill-set building behind the camera in a huge variety of situations, cultures and climates across the world.

As an advertising photographer his focus is people, emotions and moments - utilising a blend of lifestyle and portrait photography. The surrounding environment and landscape also often play a part in portraying the most accurate story.

Based in London but travelling regularly, in recent months Matthew has shot campaigns for The North Face, TUI, Chivas Regal, ZipCar, Herbalife, GAME and Medela, amongst others. Other campaigns shot for MasterCard, Lenovo and Coca-Cola have recently gone live in different territories worldwide.

He is proud to have been recently included in the Lürzer’s Archive '200 Best Ad Photographers Worldwide' for a second time running.