united kingdom issue 810

Sep 2020

Matthew Joseph

London - photographers

Matthew Joseph is an award-winning people-focussed advertising photographer and director. He is based in London but gladly follows his work around the world (when global pandemics permit).

"Lockdown in the UK has not stopped progress! Whilst missing flying to warmer climes, it has been a very productive time filled with not only shooting a lot of personal work - both stills and motion, but I'm also grateful to a few global clients who have trusted my work ethic, creativity and flexibility to commission a few projects both remotely (using the amazing tech we have) and on set at a safe social distance. There is always a way to keep on shooting and being creative!"

Matthew is a visual storyteller who uses his years of experience behind the camera in a huge variety of situations, cultures and climates across the world, to help connect global brands with their local audience through stills and motion. Whether on a large set full of complex lighting, cast and crew in California, or in a remote Ethiopian village with just his camera, subject and a language barrier; his keen eye for detail and an understanding of human emotion enables him to document authenticity time and time again.

He is proud to have been included in Lürzer’s Archive ‘Top 200 Ad Photographers Worldwide’ for 2017/18 and 2019/20 - he is also a finalist in the 2020 AOP Awards for his project ‘Podo’ - read more on his website.