John Fyn is a London-based commercial photographer specialising in food and still life.

His love for food photography was born from a passion for visual storytelling and helping food businesses grow. He loves capturing visual stories and adores punchy, clean and uplifting imagery that emphasises the beauty of real food.

His photographic style is graphic, conceptual and simple and finding intimate details in the food to connect the viewer emotionally.

His goal is to represent his client’s food and their creations, to produce feelings of appetite at first sight for their own customers.