united kingdom issue 874
Mar 2022
Mel Yates
London - photographers
"In 2010, whilst shooting a coffee table book with interior designer Kelly Hoppen, I was asked to make a short film with her about one of the projects we were photographing. It was my first experience of making a commercial video - straight in at the ‘deep end’, and luckily all turned out very well - which then led to dozens more video commissions.
Now I either make promotional films with my company Reel Curious, or shoot just stills, or - more often than not - shoot both stills and moving image on the same shoot. I see the two as both very different but also very compatible. Made by the same team on the same shoot, with the same aesthetic and same level of quality, just different mediums.
And the best project is always our current one, whatever that is.
Our clients include British Airways, Cole & Son, Dior, Harrods, The New York Times, Patek Philippe, Vogue and many more, but most of all we love new projects. So if you’d like to chat through anything please speak with me direct, or my producer Freya."