united kingdom issue 961

Jun 2024

Nigel Riches

London - Advertising Photographers & Directors

Nigel Riches' approach to image making is thought-provoking and inspiring. Working in stills and film, his commissions and personal projects have a unique style that draws the viewer into a story that is both real and spontaneous. Whether he is working with drinks brands, pharmaceuticals, or general lifestyle brands, his approach brings the lifestyle alive, making you feel connected to the people and desirous to be part of the action.

Nigel has a wealth of experience, having directed large projects with over 100 crew members for both TV commercials and stills, often working in tandem with his team to deliver time-sensitive work, producing assets beyond what was expected. The majority of his stills work is shot in camera, making the projects efficient and cost-saving in post-production.

His recent clients include McCann, TBWA, and Landor, shooting diverse projects ranging from travel and lifestyle drinks to vapes.