Martin Swift

London - Cars / Lifestyle / Commercial Directors

Martin Swift is an award-winning, visionary director with over two decades of experience bringing stories to life through his deep passion for cinematic beauty and precision.

His enthusiasm for the craft drives him to continuously push creative boundaries, leading to collaborations with iconic brands such as BMW, Ford, Ferrari, and most recently, Lotus Cars on the groundbreaking 'Theory 1' concept car campaign.

Martin’s commitment to impactful storytelling is evident in his hard-hitting national road safety films in Morocco, where he tackled critical social issues with powerful emotional depth.

With a diverse commercial portfolio spanning the automotive, sports, and luxury sectors, Martin’s work reflects his relentless pursuit of creativity with a global perspective. His passion shines through in every project, making him the go-to director for brands and agencies like Volvo, Skoda, Suzuki, Armani, and Puma, delivering unforgettable, visually striking content that masterfully combines traditional cinematography with cutting-edge VFX techniques.