united kingdom issue 977
Nov 2024
Martin Swift
London - Cars / Lifestyle / Commercial Directors
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LOTUS Cars – ‘Theory 1’ , Client: Lotus Cars , Creative Agency: LTCC / Lotus Vision Team
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Client: Suzuki Global , Creative Agency: Noah, London , Director: Martin Swift , Production: Glover Films , Service Production: Rambunctious, Romania , D.O.P.: Calle Rasmussen , Editor: Nick McCaheart , Post Production: Absolute Post, London , Music: Michael Powell ... see more
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Client: Volvo Cars , Creative Agency: Redwood, London , Director: Martin Swift , Production: LS Production , Producer: Alex Fielding , D.O.P.: Calle Rasmussen , Editor: Nick McCahearty , Colorist: Simon Astbury, Unit Post London , Locations: Scotland , Isle of Skye ... see more
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Client: Volvo Cars, China , Creative Agency: Grey, China , Director: Martin Swift , Production: Gwantsi, Shanghai , D.O.P.: Calle Rasmussen ... see more
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Client: Volvo Cars , Creative Agency: Redwood, London , Director: Martin Swift , Production: Rabagast, Barcelona , Producer: Magnus Thulin , D.O.P.: Teo Lopez, Robin Horn, Gavin Northover , Editor: Nick McCahearty , Colorist: Simon Astbury, Unit Post London , Locations: Pyrenees, Spain ... see more
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Client: Betfair, International , Creative Agency: Naitive, London , Director: Martin Swift , Production: Glover Films , Producer: Laurence Glover , D.O.P.: Tony May , Editor: Nick McCahearty , Post Production: Pickled Post, London , Music: Michael Powell , Location: Barcelona , Spain ... see more
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Client: Skoda Auto , Creative Agency: Optimist Inc, Prague , Director: Martin Swift , Production: Boogie Films, Prague , Local Production: Smile, Lisbon , D.O.P.: Calle Rasmussen , Music: Mark Peters , Location: Lisbon, Portugal ... see more
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Client: Puma SE , Creative Agency: Puma, London , Director: Martin Swift , Production: GED Films, London , D.O.P.: Jake Scott , Editor: Nick McCahearty , Music & SFX: Michael Powell , Pro Footballers: Sergio Aguero, Radamel Falcao, Loic Remy ... see more
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Client: Triumph International , Editor: Phil Key , Director: Martin Swift , Production: GED Films, London , D.O.P.: Martin Swift , Editor: Nick McCahearty , Music & SFX: Michael Powell , Post Production: Triangle Post, London , Colorist: Paul Harrison, MPC, London , Locations: Mount Pleasant Studios, London. ... see more
Martin Swift is an award-winning, visionary director with over two decades of experience bringing stories to life through his deep passion for cinematic beauty and precision.
His enthusiasm for the craft drives him to continuously push creative boundaries, leading to collaborations with iconic brands such as BMW, Ford, Ferrari, and most recently, Lotus Cars on the groundbreaking 'Theory 1' concept car campaign.
Martin’s commitment to impactful storytelling is evident in his hard-hitting national road safety films in Morocco, where he tackled critical social issues with powerful emotional depth.
With a diverse commercial portfolio spanning the automotive, sports, and luxury sectors, Martin’s work reflects his relentless pursuit of creativity with a global perspective. His passion shines through in every project, making him the go-to director for brands and agencies like Volvo, Skoda, Suzuki, Armani, and Puma, delivering unforgettable, visually striking content that masterfully combines traditional cinematography with cutting-edge VFX techniques.