Photoicon documents the meteoric rise of the fusion of art and photography. An expert team of international writers, designers and artists have created a dynamic photography journal for the new millennium.

Examining new techniques and technologies and showcasing the artists who explore these directions, the magazine offers rare and exclusive interviews along with previously unseen archive material.

A high-calibre, full-colour magazine set in the Vanity Fair format, and with distribution established over 30 countries worldwide, Photoicon has an international profile and pan-European visibility. It's recent 'Focus on Switzerland' featured both the Swiss Foundation for Photography and the Fotomuseum, two institutions in the small town of Winterthur aiming to place Swiss photography at the centre of the international photographic scene.